Digital Marketing Course – Online Ki Pathshala

Digital Marketing Course Modules

Module Wise trainings

Course Modules

Digital Marketing

(Module 1)

What is Digital Marketing
Why Digital Marketing
Importance of Digital Marketing
How online marketing works
Customer Engagement
Case Study
Website planning and development
What makes a website?
Essentials of a website design
What are landing pages?
Creating a landing page

Hands-on Exercise

Email Marketing

(Module 2)

What is Email Marketing?
How is an Email sent?
When to use Email Marketing?
Advantages of Email Marketing
Biggest challenge in Email Marketing
Registration on Mailchimp
Setting up an Email list
Using apps to do Email Marketing
Best practices of Email Marketing

Hands-on Exercise

Search Engine Marketing - I

(Module 3)

What is Online Advertising
Growth of online advertising
Types of Online Advertising
SEM vs SEO
Keyword Research
Setting up Adwords
Using Keyword Planner tool
Setting up campaign
Ad Copy examples.

Hands-on Exercise

Search Engine Marketing - II

(Module 4)

What is AdRank
Search Campaign ideas
Extensions
Display Ads
How to target audience
Placement ideas
Setting up a display campaign
Remarketing Introduction

Hands-on Exercise

Social Media Marketing - I

(Module 5)

What is Social Media
Where can Social Media put to good use
Different types of social channels
Facebook
Creating a fan page
How to engage fans on your fan page
Facebook advertising
LinkedIn
Marketing on linkedin groups
Creating a company profile.

Hands-on Exercise

Social Media Marketing - II

(Module 6)

Understanding Twitter
Setting up Twitter
Setting up your Branding
Twitter Analytics
YouTube
Why video works
Setting up your channel
What is Content Marketing.

Hands-on Exercise

Search Engine Optimization - I

(Module 7)

What are search engines
Major functions of a search engine
What is SEO
Why do we need SEO
What are keywords
Keyword Research
How to find relevant keywords
So what does the SEO involve
What does on-page optimization involve
SEO Basics: On-page optimization
Google Webmasters
Google Analytics for SEO

Hands-on Exercise

Search Engine Optimization - II

(Module 8)

Hands-on Exercise

Google Analytics

(Module 9)

What is Digital Analytics
Measurement of Data
The Web Analytics process
Where does the data live
Different types of Analytics
Setting up Google Analytics.